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“We All Play a Part” Campaign Launched in Sydney

A coalition of national arts organisations and leading Australian artists has pledged to promote the part played by all Australians in making the performing arts industry a national and international success.

They launched an advocacy campaign at the Sydney Opera House centred on the theme that “We All Play a Part” in the performing arts industry.

The Australian Major Performing Arts Group (AMPAG), in association with Live Performance Australia and the Media, Entertainment and Arts Alliance brought together a variety of Australians, including campaign ambassadors Don Spencer and Leah Purcell along with commercial producers, non-profit companies, performers, set designers, school students, school teachers and tradespeople to mark the beginning of the campaign.

Also partnering with the campaign is the Australian Children’s Music Foundation, the Australian Performing Arts Centres Association and the Australian Network for Art and Technology. This is first time such a broad coalition of representative bodies from the arts have come together for an advocacy campaign.

AMPAG Chair Derek Young said the launch of the campaign marked the renewed confidence in the performing arts industry at a time of growing audiences and greater participation by Australians in creative industries.

“The We All Play a Part campaign will highlight the importance of the performing arts to Australia’s future as a strong, vibrant nation that is a world leader. We All Play a Part in realising these opportunities,” Mr Young said.

“Research indicates that the performing arts plays an important role in boosting skills in our workforce, improving our kids’ education, boosts the economy and builds stronger communities.

“The arts industry contributes around $8 billion to the Australian economy every year in commercial, non profit and government sectors.

“Australia’s performing arts also develop world class talent that tours the globe, while millions of Australians enjoy these performances at home. Each year, nearly 16 million admissions are issued to popular concerts, theatre, opera, musicals or dance performances in venues in the cities, suburbs and country towns around the country.

“At today’s launch, we saw artistic directors, performers, carpenters, set designers, costume makers, families, school children and teachers come together in recognition of how We All Play a Part in making a real difference for Australia through the performing arts.

“The performing arts builds social infrastructure in communities around the country, particularly through touring programs that inspire and build grassroots cultural activities.”

“AMPAG and its partners believe it is important that the significant contribution of the performing arts is recognised and supported by all Australians,” Mr Young said.

Sydney Theatre Company Co Artistic Directors Andrew Upton and Cate Blanchett have added their support to the campaign:

“Australia’s performing arts industry illuminates all that is great about this country – Australians from many different backgrounds working together with tight timeframes and even tighter budgets to produce outstanding performances.”

Watch for more news on the campaign and visit the campaign web site.